The Mill and Electronic Arts collaboration resulted in the creation of a realtime virtual character that accurately portrayed Haaland. In partnership with Uncommon, The Mill created an engaging activation in Amsterdam, the Netherlands, that brought the virtual character to life, interacting in real-time with the audience.

Sourced from Technicolor Creative Studios

Virtual Production meets NYFW, The Mill’s NY Experience Department was invited to showcase their latest real-time technology and digital persona at Pier59’s NYFW. Talent: Jayleen Perez, Technical Artists: Christin Neal, Jack Chen, Marcel Wang, Jayleen Perez. Technical Lead: Martin Thelwell. Footage: Jack Chen

The Mill and BBDO teamed up to create fun and bite sized social spots showcasing the iconic M&M’s characters.